Every great talk starts with a good question.

Anyone can give a talk, but not everyone will be remembered for one. So, how do you compel an audience? How do you give a TED-worthy talk?

How you say it is key—but what you say is critical. Your message must be both universal—and uniquely yours. And identifying it is hard—for novice and seasoned speakers alike.

The answer? Ask better questions. I’ve compiled my 25 favorites into a simple, short guide that will change how you see your topic (and quite possibly, yourself).

Questions like:

  • What two ideas are constantly at war in your head?
  • What common bit of wisdom do you hear a lot but that you completely disagree with?
  • How has one small thing changed the way you see everything?

Get your copy of 25 Questions to Your TED-Worthy Idea

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Terri Trespicio is an award-winning writer, speaker, and brand advisor. Her TEDx talk, “Stop Searching for Your Passion,” has earned more than 4 million views to date—and she’s helped many others create and deliver their TED-worthy talks. A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Martha Stewart Show and The Anderson Cooper Show. Her work has been featured Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. She teaches people how to deliver their messages on screen and on stage, through her consulting work and her courses, Lights Camera Expert, and Tapped to Speak, as well as her live event, Tapped to Speak LIVE. Terri’s also a stand-up comic and performs all over  New York City.

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