Why is the hardest thing to write about... you?
You can write emails, posts, and proposals. Tell a stranger about it at a party. But the moment you sit down to write your About page, something seizes up.
If you run a personality-led business, your story matters. Your website tells prospects what you can do. Your About page is where they decide if they want to work with you.
And chances are, you underestimate just how interesting your story really is.
What You'll Do
→ Work in real-time on your About Me page and story
→ Use guided prompts to surface the details you may have forgotten about
→ Identify (and ditch) the jargon that's making you sound like everyone else
→ Create the foundation and content DNA for stories your audience actually wants to hear
→ Learn how to use AI as a finishing tool — without losing your voice
What You'll Leave With
✅ A first-person About page story (400–500 words, personal and specific)
✅ A third-person bio (150 words or less, clean and credible)
✅ A reframe of what you do — in your own words, without the jargon
✅ Raw material you can mine for posts, pitches, and profiles for months

About Terri
Terri Trespicio helps people who want to work with meaning and live with purpose to stop searching for their passion and start making things happen. Her courses, workshops and retreats help you unlock your creative genius to fuel your stand out ideas. Terri’sTEDx talk, “Stop Searching for Your Passion,” has been viewed more than seven million times, and she’s the author of the new book, Unfollow Your Passion: How to Create a Life that Matters to You. An award-winning writer and keynote speaker, she’s also former magazine editor at Martha Stewart, and her writing has been featured in Marie Claire, Jezebel, Business Insider, Oprah magazine, and others. She earned her MFA in creative writing from Emerson College, and won first place for creative nonfiction in the Baltimore Review’s 2016 literary contest.
