Entries by Becky

What Happens When You Call Someone Out (And You Should)

When I was a graduate student at Emerson College, I got a teaching fellowship and found myself for the first time teaching writing comp to a roomful of freshmen. And while I never met a captive audience I didn’t like, this group had its share of challenges—the most memorable being a very tall, very wise-ass […]

Do You Really Want It, Or You Just Saying That?

I spoke at a big design conference called How Design Live earlier this month for creative professionals (marketers, designers, writers) hungry for fresh ideas—and got to watch one of my heroes take the stage. Liz Gilbert. As in, Eat Pray Love Liz Gilbert. She has a stunningly simple stage presence. She stood there and barely […]

I So Don’t Feel Like Doing Anything.

How are you? Feeling inspired, fired up, and ready to do stuff? Me neither. It doesn’t mean I won’t do anything. It doesn’t even mean I won’t like doing it when I get moving. But inspired to do things, before I do them? Please. If I waited to be inspired to do things, nothing would […]

Some People Are Going to Hate You for It. Don’t Listen.

A few weeks ago, I spoke at an event. The folks were lovely: Kind, friendly, considerate and welcoming. The talk I gave, on how to get beyond commodity, master your message, and stand out in a sea of sameness, was very well received and got top ratings by attendees (they do real-time ratings–the minute you […]

Being Novel Is Not the Same as Taking a Risk

This weekend I went to see my friend perform in a staged reading of “Welcome to the Doll Den.” It’s a play inspired by real-life events about the first all-female radio station, WGAL, in Memphis, Tennessee in 1955. Talk about standing out—these ladies were the first, they were special, they were different. Over the course […]

Why Your Audience Isn’t a Bunch of Fish to Shoot in a Barrel

Seth Godin’s blog the other day was simply this: “Of course it’s easy to shoot fish in a barrel. The difficult part, the part no one talks about, is getting the fish into the barrel in the first place.” The man is a walking mic drop. Think about that though, for reals. How you THINK about how […]

I’m Allergic to Two Things: Gluten and Cliché

It’s true. Ok. To be fair, I have a severe gluten INTOLERANCE, not an allergy. But I have developed a pretty bad allergy to cliché. Symptoms include: involuntary eye rolling, a mild but persistent headache, and a creeping sense of boredom and despair. In the brand messaging biz, it’s a workplace hazard. And as much […]