Entries by Terri

The #1 Way to Get Clear on Your Messaging

Say what you will about holidays (Hallmark and otherwise)—they give us an occasion for doing a thing (exchanging gifts, drinking green beer, singing, etc). If you want something done, you don’t have to wait for a holiday, but you do have to give yourself the occasion for doing it. Things like: Writing a book. Launching a […]

3 Signs Your Brand Is Having an Identity Crisis

Your struggle with branding yourself or your business comes from two conflicting fears: You don’t know who you are; You don’t want to ruin what you already did/created/have This places you at the crossroads between ignorance and fear. A lousy place to be (and we’ve all been there). As a result, you are hesitant to put a […]

One of the Best Lessons Trump Just Taught You

It’s been more than a week since the election that reduced the entire country to a shivering, seething pool of rage. At this point, we’ve likely all been barked at—often on our own FB pages, including me. We’ve been told to buck up and deal with the fact that our candidate lost. Even though it’s […]

Don’t just do something. Make something.

During a recent interview on SiriusXM, Howard Stern asked Lady Gaga if she listens to what the “kids are into these days” so that she knows what to do next, if she’s calculated and preplanned each phase of her career. The answer? No. Sure, she likes to listen to music and know what’s going on—in […]

Don’t Get Good At Things You Hate

A recent episode of This American Life (#598: “My Undesirable Talent”) told the stories of people who had become really good at things they regretted. One of them was a guy named Zora, born to Ugandan parents and raised in Fresno, who went off to college and pretended to be an African exchange student. He did a whole Coming to America Eddie […]

Why Writers Need to Think Like Entrepreneurs

I sat next to a woman at a lunch recently who heads up the magazine publishing program at NYU, and she said the students are, understandably, feeling down about what they see as bleak prospects in magazine publishing—simply because those seats are becoming fewer and fewer. It’s easy to interpret the shuttering of (many) print magazines and newspapers […]

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How to Ensure Your Pitch Scores

I had my first scrimmage of the season yesterday for the touch football league I’m in (yes you read that right). Gorgeous, sunny day in Prospect Park. New team t-shirts. Feeling good. During one key play (I can’t use football lingo because I don’t speak football), I ran for the end zone. I had that spidey […]

Why You Should Watch More TV

I wish I watched more TV. Fact is, I’m usually late to the party: I started Lost several seasons in. I began Six Feet Under when it was, well, already six feet under. I binged Breaking Bad just in time to watch the last season (worth it). And forged through Game of Thrones from a standstill last summer. Same […]