3 ways you’re hiding on stage (and how to stand out instead)

click here I see you over there you know. Hiding. In plain sight. I hide, too. I hide from email. I hide from people. I’m also partial to the French Exit, where you just sneak away from the pack and jump in a Lyft so you can be home in bed watching SNL before anyone knows you’re […]

Why Your Audience Isn’t a Bunch of Fish to Shoot in a Barrel

generic viagra Seth Godin’s blog the other day was simply this: “Of course it’s easy to shoot fish in a barrel. The difficult part, the part no one talks about, is getting the fish into the barrel in the first place.” The man is a walking mic drop. Think about that though, for reals. How you THINK about how […]

I’m Allergic to Two Things: Gluten and Cliché

buy now It’s true. Ok. To be fair, I have a severe gluten INTOLERANCE, not an allergy. But I have developed a pretty bad allergy to cliché. Symptoms include: involuntary eye rolling, a mild but persistent headache, and a creeping sense of boredom and despair. In the brand messaging biz, it’s a workplace hazard. And as much […]

Marketing is not a fancy hat (so don’t wear one)

https://mysonginthenight.com/songwriting/ click here I was on a client call recently, a team of folks from the financial services industry (whom I’ve been spending more and more time with lately), and we were talking over a concept that mattered to them and that they wanted to communicate. “Can’t you do some clever marketing thing to, you know, message this?”, […]

Don’t Scrub the Grit from Your Story

click here Once I worked with a professional comic, helping with ideas for a TEDx talk about comedy she’d like to give. She shared with me a terrifying account of the night, decades ago, when her abusive husband threatened her with a blunt object in his fist. And how, in that moment, a joke saved her life. […]

How to Be the Quarterback for Your Own Ideas

If there’s one thing about me that you’d never guess in a million years, it’s that I play in a co-ed touch football league, and have for years. I can’t believe it myself. I’ve never been much of an organized sports person, and the memories I have of playing in my youth consist of long […]

Holiday Fix: Swap out bad questions for good ones

One of the things you likely dread (loathe, hate) about the holidays is not so much seeing the family, but fielding any number of triggering questions that set you on your heels, flare your defenses, and bring your blood to the boiling point. And that’s because sitting down across from relatives who haven’t seen you […]

Why you shouldn’t start with your big idea

A few weeks ago, I took a small group of brilliant professionals away from their homes and families and deep into the Pennsylvania woods for three days. They asked to go, of course. Why? So they could go off their grid, and plug into a different grid altogether: The one that powers their creativity and […]

On the Verge of an A-Ha Moment

How is it that one moment you can just be sitting there, chewing your fingernail and then, a split second later, things just click? An idea or thought springs forth with such clarity it’s astonishing. How did I not see that before? Things…

What It Really Means to Be Authentic (and How to Know If You Are)

We all say we want to be authentic. What does that even mean, though? We seem to think it means "likable" and "down to earth"—which is why we want to be perceived that way. But in fact, authenticity isn't necessarily good or bad; it's consistent.…

Make Your Talk a Ticket, Not a Brochure

Would you rather be handed a brochure... or a ticket? On balance, their material value is the same. In fact, brochures are more expensive to create and produce than a ticket (usually). And yet the inherent value couldn’t be more different.…
,

3 Takeaways from Tapped to Speak LIVE

I hosted my first ever large live event June 7 and 8th in New York City, called Tapped to Speak LIVE. The goal: Give people the insight, tools, and conditions to discover their TED-worthy talk. And since it was my first time, I did what anyone…
,

10 Real Things that Resulted from my TEDx Talk

There are lots of great reasons to do a TEDx talk: It’s instant cred, a powerful thought leadership platform, a public speaker’s calling card, a way to reach and inspire millions. All great reasons. But what really comes about as a result?…

How I Got a TEDx Talk

The only thing more stunning than walking into the Kauffman Center in Kansas City when it’s full of people is when you're the only one there. That’s where I stood, slack-jawed and awestruck on Saturday afternoon, August 29, 2015,…