Branding is for Cattle
Everyone has an opinion about what makes a good brand: Great logo, strong tagline, memorable message. But is that all a brand is? And does what works for sneakers and t-shirts really work for wealth management and business owners? No. Because in an increasingly commodified industry, the last thing you want to do is sell off-the-rack solutions for anyone who walks in the door.
In this entertaining take-down of the traditions, myths, and fears around branding, brand advisor and top-rated Barron’s presenter Terri Trespicio offer an unfiltered, no-bull approach to what financial services firms often get wrong in their messaging—and why what you have to say about what you do matters more than you think.
Get your ideas out of your head
Get your ideas out of your head
Get your ideas out of your head
—AND INTO THE WORLD
—AND INTO THE WORLD
Download my free guide & audiobook, “5 Ways to Unlock Your Creative Genius,” and start getting your ideas onto the page with freedom, ease, and fun.
Stoke your creative flame—and set the world on fire.