Summary

This role is designed to support online marketing efforts for a founder-based small startup focused primarily on the launch of a new book, email list building, content marketing, and online course and membership sales.

A Day In the Life

Your typical week might include tasks like:

• Loading email copy into Kit.com for email broadcasts
• Working on creating email automations using tags and workflows as part of the lead nurture and conversion/retention funnels
• Regular meetings with the CMO to flesh out project plans for campaigns and promotions
• Posting articles on Wordpress at least bi-weekly and doing basic SEO
• Minor updates and changes to the website including copy, images, embedding forms, and creating product, sales, checkout, download, and thank you pages
• Writing derivative marketing copy, editing and creating graphics, and basic video editing
• Producing marketing assets and working with designers and programmers

Overview

Location

Remote

Availability

• This is a part time position for an independent contractor
• The amount of work will depend on the candidate’s experience and skills, but is estimated at between 10-15 hours per week, with room to grow
• You must be available to work mostly between 9am-5pm Eastern US time so that you are available for team and project meetings and collaboration during regular ET work hours

30-Day Outcomes

• Demonstrate a high level of attention to detail and to the quality of your work
• Demonstrate a high level of resourcefulness in finding answers and solving problems on your own and asking for constructive feedback
• Be comfortable with accessing and using all our tech platforms including Kit (ConvertKit), Wordpress, Canva, Google Drive, Asana, Slack, Typeform, and others
• Be totally up to speed on the Brand and Marketing strategy documentation, the current marketing plan and all active marketing projects in Asana
• Be familiar with the mission/vision, products, systems, and team members
• Create your own daily/weekly work checklist, and a reliable schedule of your work hours
• Based on 30 days experience, be ready to provide at least one idea for improving or streamlining the way you accomplish the work delegated to you

60-Day Outcomes

• Take full responsibility for content & email marketing production
• Consistently demonstrate autonomy and assertiveness in proactively managing your own work and time and staying clear and focused on high priorities
• Develop enough familiarity with the brand voice to write incidental/derivative copy
• Suggest at least three more improvements via better systems, or better tools - including the ethical use of AI and AI-based tools and platforms

Key Responsibilities

As the Marketing Coordinator, you’ll assist with marketing and sales tasks like:

• Content Production Support 
  • Coordinate production, scheduling and publication of content marketing including articles, emails, and social post content using Asana
• Email Production Support
  •  Use Kit (ConvertKit) to design and send emails, set up and maintain email funnels, manage tagging systems, and publish newsletters 
• Campaigns and Promotions Support 
  • Support in executing launches, promotions, sales, virtual events, webinars, etc
  • Support in any paid advertising we may do
  • Support lead generation via referrals, organic traffic, social traffic, paid traffic, etc
• Website Support
  • Publish articles and other web content and update HTML pages on website 
• Copywriting & Creative work
  • Write derivative marketing copy based on the brand guide and existing content
  • Be familiar with marketing copywriting best practices so you can provide proactive feedback to other content contributors on the team to make their content optimized for engagement - including email subject lines, formatting for article and email engagement, and hooks and CTAs, etc
  • The ideal candidate will have basic graphics and video editing skills

Possible Operational Support

Beyond the core areas listed above, and depending on your range of experience and bandwidth, here are the other areas of work you may be asked to participate in: 

• Research Projects:
  • Assisting with marketing and content related research projects. (This might include anything from competitor and audience research, to article citation research, to researching new marketing tools and tactics.)
• Research and devise intelligent uses for AI tools to improve speed and productivity without sacrificing quality of work

Qualification / Requirement

REQUIRED

• At least 1-2 years experience working directly with digital marketing, content marketing, and related online marketing tactics
• A good grasp of all the basic digital marketing topics below, with at least one or two areas of deeper expertise and experience, for example:
  • Audience and list building, lead generation and lead capture
  • Automated marketing funnels, lead nurture, and email sequences
  • Conversion design: opt-in pages, sales landing pages, and check-out pages 
  • Customer onboarding and retention, upselling and downselling
  • Foundational principles of SEO (SEM is a plus)
  • Affiliate programs and affiliate marketing
  • Passive online products: Downloads, memberships and courses, etc
• Proficiency in:
  • Kit (ConvertKit): must be very familiar with tagging, automation, and reporting
  • Instagram, Facebook, LinkedIn, Twitter/X, TikTok
  • Google Suite/Drive (esp. Google Docs and Sheets)
  • Dropbox, Vimeo
• Proficiency in, or enough deep expertise in similar platforms to quickly master:
  • Canva, Buffer
  • Asana, Slack, Zoom
• Basic skills in graphic design, print, and video (you will not be responsible for all design and video production, necessarily, but will need to potentially make changes to existing projects and/or check the work of creative freelancers we hire.)
  • Basic Photoshop skills
  • Basic video editing (using something like Final Cut)
  • Basic layout design (using something like Illustrator)
  • Familiarity with AI design tools is a plus, but not required
• Solid writing skills, generally, but also a basic understanding of how sales and marketing copy, and writing for the web, differ from other forms of writing
• A growing interest in and aptitude for learning, testing, and finding ways to use new AI tools as they are launched and the built in AI tools of existing platforms

Optional/Desirable (not required, but a big plus)

• Personal experience with the writing, and/or personal development industry
• Project management experience
• More advanced skills in copywriting, video editing and/or graphic design
• Skills in paid advertising, traditional PR
• Experience with planning, promoting, and conducting live events

This Job Is for a Person Who:

• Is tech savvy - always teaching yourself to use new tech, tools, and platforms and not intimidated by HTML, CSS, Zapier, spreadsheets, etc
• Self-motivated, efficient and resourceful
• Great at estimating time / workload and readily communicates potential problems
• Knows how to batch their work so that their interactions with the founder are organized and streamlined, leaving her free from frequent interruption
• Is very comfortable working with a founder who is more creative than organized; your nature is to double-check all the details (name-spelling, correct URLs, consistency across images on an Instagram carousel, etc)
• Is the one who finds answers, not relies on others to give them answers
• Is always looking for ways to do less work by automating, streamlining, creating templates, using better tools, etc

Employment Type / Compensation

• This is a part time position for an independent contractor
• Compensation is competitive and in the average range between “marketing coordinator” and “marketing assistant” positions in the U.S.
• The exact compensation will vary and is negotiable based on your level of experience and how we end up finalizing the scope of the role based on the candidates available. This is not a “manager” or “director” level position.