Discover, capture, and communicate your best ideas:

A new approach to generating content for your brand, business, and everything else

The newest product, idea, or campaign will be outdated sooner than you think. You don’t need just one to stand the test of time: You need a reliable approach for generating new ones. The very best creative efforts start with better questions.

In this entertaining and interactive session, brand advisor and writer Terri Trespicio will share her question-driven process for coming up with the freshest, most compelling ideas and articulating those messages in ways that stick.

You’ll learn:

• How criticism and groupthink is killing your creativity
• How to get people to (really) listen (and what causes them to tune out)
• The questions to ask that can funnel initial thoughts into usable ideas
• The Gateless method + how to use it in your meetings to surface your team’s creative genius