I had my first scrimmage of the season yesterday for the touch football league I’m in (yes you read that right). Gorgeous, sunny day in Prospect Park. New team t-shirts. Feeling good.
During one key play (I can’t use football lingo because I don’t speak football), I ran for the end zone. I had that spidey sense that it was coming to me. So I got as open as I could, right in front of the QB. He looked left; he looked right, and then, he shot it like a bullet straight through this converging wall of men who were closing in to block the pass.
It sailed right through—and directly into my arms.
There is no better feeling than that. Why did it work? I was in the right place at the right time, sure, and ready to receive it. And the QB did what a QB is supposed to do: connected with his receiver.
It’s obvious why this works. Seems simple enough. Yet how often do we miss in our attempts to connect with someone directly? Happens all the time.
I’m thinking of a lot of things, for sure, but specifically (and forgive me for mixing my sports metaphors) when we pitch people—our ideas, our businesses, our books, whatever. Specifically, when we pitch the media.
Fact is, the members of the media are also receivers; they’re out there, many of them, hoping to catch a fantastic pass, grab a great idea and run with it. But if the throw is off or not directly aimed at them, it ain’t happening.
Where do people tend to miss when pitching media?
- They send a blanket pitch, to everyone, assuming one size fits all;
- They think about what THEY want to promote, rather than what would benefit readers and viewers;
- They don’t give enough compelling reasons to consider it, and instead, make the producer or editor jump through hoops or make an extra effort;
- They are unable to answer the only question that matters to producers: “Why should I care.”
Maybe I got lucky on that touchdown. But I’m far more consistent in my own pitching efforts when it comes to connecting with a prospect, a client, and the media, and I can help you do it, too.
My friend Paula Rizzo, a TV news producer and author, and I have created a course designed to help authors, experts, and entrepreneurs get the media attention they deserve. Why? Because 90 percent of people do it wrong, and end up in the “no” pile, which is not where they should be!
The applications to our course close September 23, 2016, but you can and absolutely should get on our list so we can keep you up to date and send you great free stuff about getting media attention!
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