Every great idea starts with a good question.

The better the question, the better you’ll be at communicating your most compelling ideas—and serving the people you most want to help.

I couldn’t do my work as a brand messaging consultant without an arsenal of really good questions. And so I created this guide based on the ones I use to spark new ideas and surface someone’s inner genius—that thing that sets them apart, no matter what they’re trying to do or create.

This guide can lead you to your next big idea, to killer new copy, or, more importantly, to discoveries and insights that take your brand, business, or big ideas further than you ever thought they could go.

Get your copy of 25 Questions to Your Next Big Idea

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Terri Trespicio is an award-winning writer, speaker, and brand advisor. Her TEDx talk, “Stop Searching for Your Passion,” has earned more than 4 million views to date—and she’s helped many others create and deliver their TED-worthy talks. A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Martha Stewart Show and The Anderson Cooper Show. Her work has been featured Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. She teaches people how to deliver their messages on screen and on stage, through her consulting work and her courses, Lights Camera Expert, and Tapped to Speak, as well as her live event, Tapped to Speak LIVE. Terri’s also a stand-up comic and performs all over  New York City.