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How to keep your brand in demand

It’s one thing to be passionate about what you do; it’s another to be compelling. And since the world turned upside down a few months ago, you can’t be anything less. It’s no longer about being slicker, or sleeker, or cooler; it’s about being relevant, useful, and connected to purpose and people. Join brand advisor and writer Terri Trespicio for an entertaining and interactive session on reframing your work and your brand so you can leverage it to reach the people you want most.

PLUS! During the bonus writing session, you’ll learn a framework called the Gateless Method for generating fresh, unique content that’s not only useful for your brand, but gives you insights into what your work really means.

Key takeaways:

• The biggest mistakes business owners, marketers, and entrepreneurs make in their messaging
• How to make your business compelling to your key audience
• How to identify the DNA of your brand and iterate it across platforms