The desire to go big hits people in very different ways.
Some people have always seen themselves in the spotlight and won’t rest until they are on the set of the Today Show.
But for many others it starts smaller, humbler. Like, “I should write an article and pitch it as a guest blog,” or “Maybe I’ll start my own blog.” Or, the big one: “I should write a book.”
It all comes from the same desire—the urge to be heard.
But what do you do? You wave it away, like oh no no no not little ol’ me.
I was that way, too. I would think, oh, I don’t need that much. A little attention would be nice, but no need to go crazy. That was insecurity talking. The fear that I couldn’t possibly be worth that much so I wouldn’t ask for much.
How silly. You could write and self-publish your own book, sure. And no one would read it. And you could tell people you wrote it, and feel good that you checked that box.
But, see, that frustrates me. Because what is the point in all the effort to go big with an idea, if you’re not going to, well, go big with an idea!
I tell you this because I want you to make your effort worth it. And because I’ve had my brain in the media space, what with the launch of Lights Camera Expert, a course I’ve created with my friend Paula Rizzo, to specifically help people do that—snag major media attention. (If you want to learn more about that, and get access to our free 3-part video course, by the way, get on the list!).
And when we asked around about why people hadn’t sought out more media coverage, we were shocked at what we heard.
One small business owner said, “Oh, I didn’t even know you could pitch the media. I thought the powers that be just decided who would be featured.”
And I completely understood how she might think that! But it’s not true!
I’m telling you this now: Please stop underestimating your ability to take what you believe in to the world’s stage. Because media is the only way hear about anything, except from one person directly to another. Or, like, shouting out your window.
Let’s be honest: Even if you do a teensy tiny blog on organic gardening, don’t tell me you wouldn’t want to reach and connect with more people if given half a chance. You would!
It’s not about whether an idea or work is “worthy” in and of itself. Don’t do that. That’s absolutism and it’s stultifying, because then you decide whether to share your idea or business or book, only based on whether it is in itself good or excellent or even genius. When in fact, the way you present a thing is EVERYTHING. And this is how people so often get it wrong. They don’t know how to position the idea to get attention.
You can’t “just” rely on media to grow a business, of course. That wouldn’t be smart. At all. You have to create relationships and network and ask questions and ask for the sale. But that tug, to do a thing and share it from one to many vs. one to one, that’s just another way of saying “the world needs to hear this.” And maybe it does.
All roads lead to media, because in this day and age, we don’t just share one to one. In my mind it’s crazy NOT to take your idea or opinion out there into the world in a big way. Maybe not “everyone” will care. Most won’t. But. Only when you go big will you be able to reach the people who really DO want what you have to offer. They’ve been waiting for it.
(Oh, and yes, if this sounds fun to you and you’re dying to learn how to position yourself in the media, get on this list asap and I’ll be in touch.)