The #1 Way to Get Clear on Your Messaging

Say what you will about holidays (Hallmark and otherwise)—they give us an occasion for doing a thing (exchanging gifts, drinking green beer, singing, etc).

If you want something done, you don’t have to wait for a holiday, but you do have to give yourself the occasion for doing it.

Things like: Writing a book. Launching a podcast. Giving a TEDx talk. You can do these things…or not. You can relaunch your website. Or not. Unless you’re under pressure to do a thing, it’s hard to get motivated to do it.

I know of no better way to be accountable to your goals and figure out what exactly you’re trying to do than to speak about it in public.

Promise a group of people you’ll show up in a room and talk to them.

That’ll motivate you. It’s like throwing a party so that you have a reason to clean your house.

When you have a date on the books to show up and speak, you’ll be under considerable pressure to deliver on that promise.

And not just that—but knowing you’re going to speak on a thing forces you to get clear on your ideas, and those are the ideas that feed other, bigger projects, like books and courses.

You can use speaking to test out and explore ideas that you may want to pursue in a bigger way.

I do this for other people (as a brand messaging expert this IS what I do for a living). But I also do it for myself! I pitch ideas to speak on topics that I myself want to explore and form an opinion on.

And it works.

It helps me get a clearer sense on what it is I stand for, and what I think is most important to put out into the world.

I’ve done it for the TEDx talks I’ve given (this one and this one), but also for a range of other events and conferences.

Committing to speak on a topic gives you the occasion to form your insights.

This is why, if you’re trying to nail down your “thing,” your mission, your message, the thing you want to be known for, you’ve got to find occasions to speak.

Anywhere—networking groups, workshops, conferences, industry events. For the avid speaker, the crowning achievement is a TEDx talk. And fact is, each speaking effort improves on the last, and helps you get a clearer sense of what you’re trying to do and say.

Don’t wait to “figure out” what you’re trying to say, or assume you’ll do more speaking “later” when you know what you’re doing. No one really ever knows what they’re doing.

Start giving yourself real reasons to stand up and speak and you’ll be forced to get really clear on what’s most important, and get it out into the world in a powerful way.

 

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