Content is king. Right? That’s what people say.
Is it though? Because I’m kinda thinking content is…queen. Sure, the king rules the land, calls the shots. He’s the authority.
The queen is the master of content. The king pronounces; the queen whispers. The king talks; the queen listens. And she doesn’t miss a trick.
In chess, the king can move on square this way or that way (I think). The queen, on the other hand, is a magical sorcerer and will knock you off the board.
The king has authority—and we all know why that matters, especially in establishing a brand presence. But it’s not the crowning feature. It’s context.
Authority isn’t exactly a regulated term, and I think it’s dangerous to rely on context over content. It’s nice that you’ve done this, that, and the other thing. But what matters most is what you’re saying right now.
If we approach content assuming we’re all “kings” if we use it, we’re missing point.
The best content doesn’t demand attention; it earns it (something a king never has had to do).
Content is seduction, not conquest. And yes, there’s a difference. You’re not out to corner people with your content; you’re kinda trying to invite them back to your place. Ok, that may have crossed a line. Too much coffee.
This week, I’m hosting an online training event designed to help you see content in an entirely new way.
Here’s some of what we’ll cover:
- How to approach creating content without dying inside
- How to think about what you’re saying now vs 3 months ago
- Why there’s no such thing as a boring topic (not even yours)
- How to write content that people actually read and respond to
- A method and framework you can use to create content EVERY time
Register here, even if you’re not sure if you can make it.