The #1 Way to Get Clear on Your Messaging

Say what you will about holidays (Hallmark and otherwise)—they give us an occasion for doing a thing (exchanging gifts, drinking green beer, singing, etc). If you want something done, you don’t have to wait for a holiday, but you do have to give yourself the occasion for doing it. Things like: Writing a book. Launching a […]

3 Signs Your Brand Is Having an Identity Crisis

Your struggle with branding yourself or your business comes from two conflicting fears: You don’t know who you are; You don’t want to ruin what you already did/created/have This places you at the crossroads between ignorance and fear. A lousy place to be (and we’ve all been there). As a result, you are hesitant to put a […]

One of the Best Lessons Trump Just Taught You

It’s been more than a week since the election that reduced the entire country to a shivering, seething pool of rage. At this point, we’ve likely all been barked at—often on our own FB pages, including me. We’ve been told to buck up and deal with the fact that our candidate lost. Even though it’s […]

Don’t just do something. Make something.

During a recent interview on SiriusXM, Howard Stern asked Lady Gaga if she listens to what the “kids are into these days” so that she knows what to do next, if she’s calculated and preplanned each phase of her career. The answer? No. Sure, she likes to listen to music and know what’s going on—in […]

Don’t Get Good At Things You Hate

A recent episode of This American Life (#598: “My Undesirable Talent”) told the stories of people who had become really good at things they regretted. One of them was a guy named Zora, born to Ugandan parents and raised in Fresno, who went off to college and pretended to be an African exchange student. He did a whole Coming to America Eddie […]

Why Writers Need to Think Like Entrepreneurs

I sat next to a woman at a lunch recently who heads up the magazine publishing program at NYU, and she said the students are, understandably, feeling down about what they see as bleak prospects in magazine publishing—simply because those seats are becoming fewer and fewer. It’s easy to interpret the shuttering of (many) print magazines and newspapers […]

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How to Ensure Your Pitch Scores

I had my first scrimmage of the season yesterday for the touch football league I’m in (yes you read that right). Gorgeous, sunny day in Prospect Park. New team t-shirts. Feeling good. During one key play (I can’t use football lingo because I don’t speak football), I ran for the end zone. I had that spidey […]

Why You Should Watch More TV

I wish I watched more TV. Fact is, I’m usually late to the party: I started Lost several seasons in. I began Six Feet Under when it was, well, already six feet under. I binged Breaking Bad just in time to watch the last season (worth it). And forged through Game of Thrones from a standstill last summer. Same […]

What "I Should Write a Book" Really Means -- and Why You Want It

The desire to go big hits people in very different ways. Some people have always seen themselves in the spotlight and won't rest until they are on the set of the Today Show. But for many others it starts smaller, humbler. Like, "I should write…

Does the Idea of Selling Yourself Make You Sick?

I get extremely motion sick. Literally, in anything that moves. Bus, boat, airplane, New York City cabs, regular cars (sometimes when I’m driving), and yes, even the train, that gentle old aunty of land travel. Some people take lip balm with…

How to Make Your Work Matter

Whether you work for yourself or someone else, there's one thing I know about you: You want your work to matter. Even, or especially, if you're afraid it doesn't. Maybe your boss or clients heap praise on you. Maybe they don't say a damn…
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The Real Definition of Entrepreneur

Let's face it: There's nothing sexier than describing yourself an an entrepreneur. It's like a hot leather jacket that everyone is trying on for size, including me. If it's not a fit, maybe you like this simpler style, called solopreneur. Or…

Your Job is to Be a Magician (Like This Guy, Kind of)

It's not every day you have your mind blown. I was in Vegas last week giving a talk to a group of (very) sober HR execs about why HR needs a serious brand overhaul (admit it, it does). And at the cocktail party they had this magician…
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The Real Reason You're Afraid of Being Lonely

There's no shame in being lonely. That's what friendship expert (and friend!) Shasta Nelson, founder of GirlfriendCircles, said to a group of women at the launch of her second book, Frientimacy: How to Deepen Friendships for Lifelong Health…