I recently had the privilege of working with one of the top financial advisors in the country. She wanted to rebrand her firm, and with good reason: It didn’t reflect who she really is, and what she and her team really stand for. Common problem. And who could blame her? She’s a little too busy…

My family is big into board games. At around 8:30pm on any given holiday or a night when at least two people are holding beers, my brother in law rubs his hands together and asks, “Who’s up for a game?” Taboo is one of our all-time favorites. The goal of this game is to get…

A colleague of mine, Michelle, was launching her own life coaching business and wanted advice. So I spent some time on the phone with her one quiet Friday afternoon and told her all the things I thought she needed to do to make her offerings more clear, unique, and benefit-oriented. I went through her website,…