A colleague of mine, Michelle, was launching her own life coaching business and wanted advice. So I spent some time on the phone with her one quiet Friday afternoon and told her all the things I thought she needed to do to make her offerings more clear, unique, and benefit-oriented. I went through her website,

I teach people how to speak in the media, on stage, and to each other with power and conviction. And there’s one crutch in particular I train people right out of: Asking questions. Want to make a stronger impression? Make a statement. Ideally, one that could be argued or flat-out