I recently had the privilege of working with one of the top financial advisors in the country. She wanted to rebrand her firm, and with good reason: It didn’t reflect who she really is, and what she and her team really stand for. Common problem. And who could blame her? She’s a little too busy

There are lots of people out there with lots of opinions about what a brand is and should be. Ask a handful of them what the answer to better branding is, and you’ll hear basically the same advice: “Stand out!” That’s like a swimming instructor telling you to stay afloat; it doesn’t help you if

There’s nothing like getting tapped to speak at an event or conference—it’s not only nice to be asked, but it speaks volumes about what people think of you: That you have something of value to share with their community, and they want it. That said, there are three questions I ask myself before I accept,

A recent episode of This American Life (#598: “My Undesirable Talent”) told the stories of people who had become really good at things they regretted. One of them was a guy named Zora, born to Ugandan parents and raised in Fresno, who went off to college and pretended to be an African exchange student. He did a whole Coming to

Whether you work for yourself or someone else, there’s one thing I know about you: You want your work to matter. Even, or especially, if you’re afraid it doesn’t. Maybe your boss or clients heap praise on you. Maybe they don’t say a damn thing. But you want it to be good, and you want

Your real-life voice is distinctly you: I know it’s you because of how you sound when you walk into a room, answer the phone, laugh. I know your sense of humor, tone, volume. Your voice is who you are with my eyes closed. You have a way of speaking and interacting in the world that

There’s tremendous pressure to “find your passion” lately. Too much pressure, if you ask me. It’s also misleading: If I tell you to “find your passion,” we must presume that it’s been lost, like a set of keys or that coupon for a free burrito at Chipotle. Not only is it lost, it’s now a