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The Real Definition of Entrepreneur

Let’s face it: There’s nothing sexier than describing yourself an an entrepreneur. It’s like a hot leather jacket that everyone is trying on for size, including me. If it’s not a fit, maybe you like this simpler style, called solopreneur. Or maybe this tiny little handbag, called micropreneur instead. Or, this briefcase-slash-diaper bag called “mompreneur.”…

How Being Busy Is Costing You Business

I’m going to break something to you right here and now: No one actually cares how busy you are. Honestly. No one. And telling people how busy you are is very likely costing you business and opportunities. I do a lot of events for freelancers and solopreneurs (including this one hosted by the lovely Kate Gaffin’s Connecting…

Stop Trying to Get Paid What You’re Worth

You and I have fallen under the sway of a misled idea: that in order to advance our careers, we must persuade people to recognize our worth and then convince them to pay it. When negotiating salary or figuring out what to charge for a service, the first question we often ask ourselves is: What am I…

Pick a Niche: Why You Need to Specialize

The days of the generalist are long gone. Your niche is your key to better clients, better work, better business all around. Picking a specific niche, like Microblading Marketing, is the way forward if you want to thrive. And yet, you’re afraid. You think: “Oh, I don’t want to limit myself or limit my prospects”…

Why the Freelancer is the F-Buddy of the Business World

I just gave a talk to a roomful of people who work for themselves. I said, “How many of you define yourselves as freelancers?” and a whole slew of hands went up. And then I said, “Never, ever call yourself that again.” Why? Because freelance is low-rent, low-budge, low-stakes. Freelancing means you’re a pinch hitter,…

3 Rules of Thought Leadership (by Someone Smarter Than Me)

Daniel DiGriz is so smart that after a few minutes of listening to him, you can actually feel yourself getting smarter. Now that is a gift. (Let’s hope it worked.) The founder of Madpipe, author of All Marketing Is Dead, and self-titled “digital ecologist” (a term he’s had trademarked) has lots of titles, and believes everyone should have a bunch,…

Make Uncertainty Your Friend: Meet Farnoosh Torabi, Award-winning Financial Strategist

When Farnoosh Torabi got laid off from her job as a journalist at TheStreet.com, it was in many ways the day her real career began. Instead of going the safe route and finding another job, Farnoosh ran with her big idea—and it changed the course of her career. Today, Farnoosh is an award winning financial…

Work Smarter, Not Harder: Overcome Busyness with Carson Tate, founder of Work Simply

Carson Tate was working in sales when she realized there was a direct correlation between how organized she was and how much revenue she brought in. When her colleagues adopted her system and started earning more, she knew she was onto something. Carson saw that as her cue: She left her full-time job and launched her…

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