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Want People to Read Your Website? Write It Like A Love Letter

I recently had the privilege of working with one of the top financial advisors in the country. She wanted to rebrand her firm, and with good reason: It didn’t reflect who she really is, and what she and her team really stand for. Common problem. And who could blame her? She’s a little too busy…

Content isn't king. It's queen.

Content is king. Right? That’s what people say. Is it though? Because I’m kinda thinking content is…queen. Sure, the king rules the land, calls the shots. He’s the authority. But. The queen is the master of content. The king pronounces; the queen whispers. The king talks; the queen listens. And she doesn’t miss a trick. …

What not to say in a hot tub (ever)

Years ago, I spent the weekend at a friend’s ski chalet. It had a hot tub. So, around 9pm, we grabbed some beers and got in it. One of the guests was a man I’d never met, and I was trying to decide if I found him appealing. I figured it out rather quickly. We…

You know what we need? A little Octopus Time

I’ve had aquatic life on the brain lately. Don’t ask. Everything’s weird. But you know what we could all use a little of? Octopus Time. A little OT. This is how Sy Montgomery describes the way her experience of time changed while she had her hands in the tank of a giant Pacific octopus named…

Not good at picture taking (and lots of other things)

I know. I’m touching my face! This was back in January, before doing so became verboten. Please know that no one got hurt during this photo shoot. (My photographer DID very nearly pass out–but only because he didn’t eat lunch. I TOLD him he should eat. He doesn’t listen.) I feel really awkward having my…

Unlock Your Creative Genius

“What inspires you?” Ugh. This question. My problem with it? It assumes we need to be inspired to do a thing. Or worse, that we should feel inspired right now! I’m not. Having free time can be incredibly inspiring—at first. “Oh my! Now I can do anything. I can do EVERYTHING!” Yeah, that thrill peaked two weeks ago. And while some…

Surrender doesn't mean what you think it does

As a rule, I’m a woefully impatient person. Put me behind someone on their first day of TSA precheck, and I will very possibly lose my cool. Someone blocking the exit at 42nd St. on the 2 train? Jesus, take the wheel. And yet. I’m built for quarantine. I just am. I get that not…

FYI, we're now in outer space

At a business conference in Orlando a few years ago, we were given after-hours access to Epcot’s mission:Space ride. I squeezed into a space vessel the size of a bathroom stall alongside three women whom I’d just invited to connect on LinkedIn. Inside was a 3-D monitor, a control panel of blinking lights, and a set of…

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